Why I Swear by Matrix Dark Envy Shampoo: My Personal Experience and Expert Review
I’ve always believed that the right shampoo can transform not just your hair, but your entire hair care routine. Recently, I came across Matrix Dark Envy Shampoo, and it immediately caught my attention with its unique promise to enhance dark hair tones while keeping strands healthy and vibrant. As someone who’s tried countless products over the years, I found myself intrigued by what sets this shampoo apart and how it might fit into my daily regimen. If you’re curious about what makes Matrix Dark Envy Shampoo a buzzworthy choice for those looking to maintain rich, deep hues, then you’re in the right place.
I Tried The Matrix Dark Envy Shampoo Myself And Shared My Honest Recommendations

John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz

Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

MATRIX Food For Soft Shampoo – Moisturizing Formula for Color-Treated Hair, Softens, Smoothes, and Reduces Frizz, With Avocado Oil & Hyaluronic Acid, Vegan
1. John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz

When I first came across the John Frieda Midnight Brunette Shampoo, I was immediately intrigued by its promise to deepen and refresh brunette tones. As someone who values maintaining rich, vibrant hair color without the constant need for salon visits, this product seemed like a perfect fit. What truly stands out to me is its focus on enhancing brunette shades through a blend of natural ingredients—specifically cocoa and evening primrose oil—which not only appeals to my desire for effective results but also for a nourishing, gentle approach to hair care.
One of the most compelling features of this shampoo is its ability to deliver a deeper, more intense brunette color. Whether your hair is naturally brunette or color-treated, this shampoo aims to bring out the richness and depth of your hair’s shade. I appreciate that it’s designed for both natural and treated hair, making it versatile and inclusive for a wide range of users. This means that if you’re like me and have spent time coloring your hair to achieve the perfect brunette tone, this shampoo can help maintain and even enhance that color between treatments, saving both time and money.
Another aspect I really value is how this shampoo nourishes dry hair. The inclusion of natural cocoa and primrose oil isn’t just a marketing gimmick—they are well-known for their moisturizing properties. After using the shampoo, I noticed my hair felt noticeably more lustrous and shiny. It locks in essential moisture, which is crucial for anyone dealing with dryness or dullness, especially those with color-treated hair that can often become brittle or lackluster. This shampoo strikes a nice balance between adding moisture and keeping hair lightweight, so my hair never feels heavy or greasy, just naturally soft and manageable.
What makes this product even more appealing is its focus on healthy hair texture and weight. Infused with natural ingredients, it adds richness and depth without weighing the hair down. For me, this means I get a fuller, more vibrant look that doesn’t sacrifice volume or bounce. The shampoo’s ability to intensify color while improving texture gives me confidence that I’m not only enhancing my hair’s appearance but also its overall health. That’s a win-win in my book.
To give you a clear overview, here’s a quick summary of the key benefits I found with John Frieda Midnight Brunette Shampoo
Feature Benefit Deeper Brunette Color Enhances and refreshes natural or color-treated brunette tones for richer shades Natural Cocoa and Primrose Oil Provides nourishment and moisture while supporting color vibrancy Nourishes Dry Hair Locks in essential moisture for lustrous, shiny, and healthy-looking hair Suitable for Natural and Color-Treated Hair Versatile formula that works effectively regardless of hair coloring status Healthy Texture and Weight Adds richness and lightweight texture without weighing hair down
Overall, I find John Frieda Midnight Brunette Shampoo to be a thoughtful and effective option for anyone looking to maintain or enhance their brunette hair color. It offers a genuine balance of color care and hair nourishment, which is often hard to find in a single product. If you want to refresh your brunette hues while keeping your hair healthy and vibrant, this shampoo is definitely worth considering. It’s a small investment that can make a noticeable difference in the richness and shine of your hair, helping you feel confident and polished every day.
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2. Milk Shake Cold Brunette Shampoo 10.1 oz (300 ml)

When I first came across the Milk Shake Cold Brunette Shampoo 10.1 oz (300 ml), I was intrigued by its promise to enhance dark blonde and brown hair with a cool-toning effect. As someone who understands the frustration of unwanted warm tones like red or orange creeping into brunette or dark blonde hair, this product immediately caught my attention. The inclusion of special blue pigments is a smart choice because blue tones are known to neutralize orange hues effectively, ensuring that my hair maintains a fresh, cool look rather than drifting into brassy or warm shades.
What really stands out to me about this shampoo is its dual benefit of color correction and hair care. The active ingredients not only work on counteracting unwanted warm tones but also enhance the natural beauty of the hair by leaving it soft and shiny. This is important because some toning shampoos can be quite drying, but Milk Shake seems to have formulated this product to nourish and protect the hair while maintaining its vibrancy. For me, having a shampoo that doesn’t compromise hair health while delivering color benefits is a huge plus.
The application process is straightforward and user-friendly. Applying the shampoo evenly to damp hair and allowing it to sit for a few minutes before rinsing gives me control over the intensity of the toning effect. If I want a stronger correction, I can simply leave it in a bit longer. This flexibility is great for adapting the product to my hair’s current condition and needs. Following up with the Cold Brunette Conditioner as suggested ensures that the toning effect is locked in and my hair remains hydrated and manageable.
Another aspect I appreciate is that this shampoo is suitable for both natural and color-treated hair, specifically targeting brown, light brown, and dark blonde shades. This versatility means that whether I am maintaining my natural color or enhancing a dye job, this shampoo fits seamlessly into my routine. Plus, it’s part of a complete system including the Cold Brunette Conditioner and Whipped Cream, which means I can create a comprehensive hair care regimen that supports lasting cool tones and overall hair health.
Knowing that Milk Shake professional hair salon products come recommended by top hairstylists worldwide gives me confidence in the quality and effectiveness of this shampoo. It’s like having a salon-grade treatment at home, which is both convenient and cost-effective. The luxury beauty experience they promise feels justified when I see how my hair responds—softer, shinier, and beautifully toned.
Feature Benefit Blue Pigments Counteract red and orange tones, neutralizing warmth for a cool, natural look Active Ingredients Enhance natural hair beauty, leaving hair soft and shiny without drying Application Flexibility Adjust toning intensity by varying shampoo leave-in time Suitable Hair Types Ideal for natural or color-treated brown, light brown, or dark blonde hair Professional Endorsement Recommended by top hairstylists worldwide, ensuring salon-quality results Complete System Compatibility Works best with Cold Brunette Conditioner and Whipped Cream for optimal results
In summary, if you are someone who wants to maintain or enhance cool tones in your brunette or dark blonde hair, the Milk Shake Cold Brunette Shampoo offers a thoughtful combination of color correction and hair care benefits. It feels like a well-rounded product that respects the health of your hair while delivering the stylish, fresh look you desire. I find it hard not to recommend giving this a try, especially if you’re looking to avoid brassy tones and want a salon-worthy solution that you can easily use at home. It’s an investment in both the appearance and the condition of your hair that’s definitely worth considering.
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3. Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

When I first came across the Matrix So Silver Purple Shampoo, I was immediately intrigued by its promise to eliminate brassiness and restore a cool blonde color. As someone who often struggles with maintaining the perfect tone in my blonde and grey hair, this product seemed like a practical and effective solution. The fact that it combines color depositing and brightening technology makes it stand out from many other toning shampoos I’ve tried, as it not only neutralizes unwanted yellow tones but also enhances the overall vibrancy of my hair.
The toning purple shampoo works by depositing purple pigments that counteract the brassy, yellow hues that naturally develop over time. This is especially important for blonde and grey hair, which can quickly lose its cool tone due to environmental factors like sun exposure, hard water, and heat styling. What I appreciate most is the shampoo’s multi-tasking properties—it manages to tone my hair effectively in just one wash, which saves me time while still delivering noticeable results.
One feature that really resonated with me is that this shampoo is nourishing and suitable for both color-treated and natural hair. Often, toning shampoos can be quite harsh and drying, but the Matrix So Silver formula felt gentle, leaving my hair feeling soft and healthy rather than brittle. This is a huge plus because it means I can use it regularly without worrying about damaging my hair or fading my color prematurely.
The suggested use instructions are straightforward and practical. Applying the shampoo to wet hair, lathering, and rinsing is easy enough, and the option to leave the shampoo on for five minutes to maximize toning benefits allows me to customize the intensity based on how brassy my hair feels. Wearing gloves is a small extra step but worth it to protect my hands from the purple pigment. The repeat wash option is also helpful if I need a stronger toning effect on particularly stubborn brassiness.
What makes the Matrix So Silver line even more appealing is the entire So Silver Collection. The shampoo is the moderate toning option, but for those who want a more tailored hair care routine, the collection also includes a pigmented conditioner for light toning, a neutralization mask for maximum toning, and a leave-in spray for buildable toning. This versatility means I can adjust my hair care regimen based on how my hair looks and feels, which is a great advantage for maintaining that perfect cool blonde or grey shade all year round.
To give a clearer overview, here’s a quick summary of the key aspects of the Matrix So Silver Purple Shampoo
Feature Description Toning Effect Neutralizes unwanted brassy, yellow tones in blonde and grey hair with purple pigments Multi-Tasking Reduces yellow tones in just one wash, saving time and effort Suitability Safe for both color-treated and natural hair; nourishing formula Usage Apply on wet hair, lather, rinse; leave on for 5 minutes for stronger toning; gloves recommended Additional Products Part of So Silver Collection shampoo, pigmented conditioner, neutralization mask, leave-in spray Volume 10.1 Fl. Oz. Ethical Aspect Vegan formula
Overall, I find the Matrix So Silver Purple Shampoo to be a highly effective and thoughtfully designed product for anyone wanting to maintain or restore cool blonde or grey tones. Its nourishing formula and multi-level toning options make it a standout choice that not only improves hair color but also supports hair health. If you’re tired of dealing with brassiness and want a reliable, easy-to-use solution that fits into your routine, this shampoo is definitely worth considering. I personally feel confident recommending it to anyone looking to keep their blonde or grey hair looking fresh, vibrant, and beautifully cool-toned.
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4. MATRIX Food For Soft Shampoo – Moisturizing Formula for Color-Treated Hair, Softens, Smoothes, and Reduces Frizz, With Avocado Oil & Hyaluronic Acid, Vegan

When I first came across the MATRIX Food For Soft Shampoo, I was intrigued by its promise to specifically cater to color-treated hair while providing deep moisture and softness. As someone who frequently colors my hair, maintaining vibrancy without sacrificing hair health is always a challenge. This shampoo’s moisturizing formula, enriched with avocado oil and hyaluronic acid, immediately caught my attention because these ingredients are well-known for their hydrating and nourishing properties. Avocado oil is rich in fatty acids and vitamins that help restore softness and shine, while hyaluronic acid is excellent at retaining moisture, which is critical for preventing dryness and frizz in color-treated hair.
What I appreciate about this product is how it balances cleansing with hydration. Many shampoos designed for color-treated hair tend to be either too harsh—stripping the hair of essential oils—or too light, leaving residue behind. This formula claims to cleanse without stripping, which means it can maintain my hair’s natural moisture barrier. The promise of 7x more moisture and 5x smoother hair, along with 72 hours of soft hair when used as part of the full Food For Soft system (shampoo, conditioner, mask, and oil), provides a compelling reason to try the entire regimen for optimal results. It’s reassuring that this product is vegan and safe for color-treated hair, aligning with my preference for cruelty-free and gentle hair care.
Another feature that stands out is the shampoo’s ability to reduce frizz while leaving a soft finish and extra shine. Frizz control is a crucial factor for me, especially in humid conditions or after heat styling. The added benefit of enhanced smoothness and hydration suggests that this shampoo doesn’t just clean but also conditions to improve hair texture and manageability. The fact that it’s part of a curated professional salon collection inspires confidence in its quality and effectiveness.
In terms of usage, the suggested method is straightforward a quarter-size amount applied to the scalp, lathered, and rinsed thoroughly, with a repeat wash if needed. This simplicity makes it easy to incorporate into my existing routine. Additionally, following up with the matching conditioner, treatment mask, and hair oil serum could amplify the benefits, making it a comprehensive approach to hair care rather than a standalone product.
To give a clearer picture, here’s a summary table that highlights the key features and benefits of the MATRIX Food For Soft Shampoo
Feature Benefit Avocado Oil & Hyaluronic Acid Deeply moisturizes and nourishes hair, restoring softness and shine Hydrating Formula Cleanses hair without stripping natural oils, maintaining hair health 7x More Moisture & 5x Smoother Hair Significantly improves hydration and smoothness when used with full system 72 Hours of Soft Hair Long-lasting softness and manageability for color-treated hair Safe for Color-Treated Hair Preserves color vibrancy while caring for hair’s moisture balance Vegan & Professional Salon Quality Ethical choice with salon-grade performance Part of Food For Soft Collection Allows for a complete hair care regimen tailored to softness and hydration
Overall, I find MATRIX Food For Soft Shampoo to be a thoughtfully formulated product that genuinely addresses the specific needs of color-treated hair. Its combination of moisturizing ingredients, frizz control, and gentle cleansing makes it a solid choice for anyone looking to maintain softness, shine, and manageability. While it may be best experienced as part of the full Food For Soft collection, even using the shampoo alone seems promising for improving hair texture. If you, like me, want to protect your color investment while enhancing your hair’s health and feel, this shampoo is definitely worth considering. It strikes a good balance between effectiveness and care, making it a smart addition to your hair care routine.
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Why Matrix Dark Envy Shampoo May Help Me
I’ve found that Matrix Dark Envy Shampoo really helps maintain the vibrancy of my dark hair. After using it, my color feels richer and looks more intense, which is exactly what I need to keep my hair from fading between salon visits. The formula seems to gently cleanse without stripping the color, so my hair stays healthy and shiny.
What I appreciate most is how this shampoo enhances the natural depth of my dark tones. It feels like it protects my hair from dullness and brassiness, making my color look fresh for longer. Plus, my scalp feels clean and balanced, which makes my hair feel lighter and more manageable overall. For anyone wanting to preserve dark hair color and keep it looking vibrant, this shampoo is a solid choice.
Buying Guide for Matrix Dark Envy Shampoo
Understanding My Hair Needs
Before choosing Matrix Dark Envy Shampoo, I first evaluate my hair type and concerns. This shampoo is formulated for color-treated hair, especially those with dark shades. I consider whether my hair is dry, oily, or normal, as this affects how the shampoo will work for me. Knowing my hair porosity and scalp sensitivity also helps in making an informed decision.
Benefits I Look For
When selecting a shampoo like Matrix Dark Envy, I focus on its ability to protect and enhance my hair color. I want a formula that maintains vibrancy and prevents fading. Additionally, I check if the shampoo nourishes and strengthens my hair, leaving it soft and manageable without stripping natural oils.
Ingredients and Formulation
I pay close attention to the ingredients list to ensure it contains color-safe components and beneficial nutrients. Ingredients like antioxidants, moisturizers, and UV protectants are important to me. I avoid shampoos with harsh sulfates or parabens that might damage my hair or scalp.
Product Texture and Scent
The shampoo’s texture affects how easy it is to apply and rinse out. I prefer a formula that lathers well but is gentle. The scent is another factor; I like a fragrance that is pleasant but not overpowering, making my hair feel fresh after every wash.
Price and Availability
I consider the price point of Matrix Dark Envy Shampoo relative to its size and benefits. Availability is important too, so I check if it can be easily purchased online or in local stores. I also look for any offers or bundles that provide better value.
User Reviews and Feedback
Reading other users’ experiences helps me gauge the shampoo’s effectiveness. I look for consistent positive feedback on color retention, hair feel, and scalp comfort. Any common issues noted by users also influence my decision.
How It Fits Into My Hair Care Routine
Finally, I think about how this shampoo will complement my existing hair care products. I consider whether I need to pair it with a specific conditioner or treatment to achieve the best results for my dark, color-treated hair.
Author Profile

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I’m Casper Spikes, and my journey has been anything but conventional. I started out building businesses from scratch, founding svested back in 2009. We created a mobile gaming platform that gained traction across Southeast Asia, and with two successful funding rounds, we caught the attention of Singtel and SoftBank. That acquisition in 2012 was my first big milestone. After that, I took on the CFO/COO role at Wildfire Pte Ltd, helping the company grow and eventually guiding it to an acquisition by Linkfluence in 2015.
But in 2025, I felt the urge to shift again. Not away from startups, but toward something more personal. I began writing. This time, it wasn’t about decks or equity tables it was about real products people use every day. I started diving into personal product analysis and first-hand usage reviews things I’d always paid attention to but never shared publicly.
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